Across much of Europe, particularly in markets like Italy, France, and the Netherlands with strong independent design cultures, how a page looks is genuinely part of how a customer judges the product itself, not a separate concern from it.
What actually makes a page feel like your brand
A custom font (upload your own, or choose from a curated preset list) rather than a generic system font instantly signals more care than a default look. A background, button style, and avatar shape that match your actual brand colors, not just whatever the platform defaults to. Consistent presentation across your product photos and page layout together.
This doesn't require design skills you don't have, a theme editor with real preview lets you adjust these choices directly and see the result immediately, rather than guessing.
Your page is often a customer's first real impression of your brand, make it look like one you actually designed, not one you left on default.