European creators, across fashion, food, fitness, and lifestyle content, often default to a bare stack of platform links, Instagram, TikTok, YouTube, and stop there. That works, but it undersells the one piece of your online presence you fully control.
What to actually add
A brief bio section introducing yourself or your niche, in whatever language your actual audience reads. If you sell anything, merchandise, digital products, brand collaborations, a real product block rather than another external link out. Real per-link click analytics are a genuine asset when pitching brand partnerships, you can show exactly what your audience clicks on, not just follower counts.
A clean, well-designed page (custom fonts, a considered layout) signals the same professionalism European brands and audiences expect from the rest of your content.
Treat your bio link as your actual homepage, not just a directory pointing elsewhere.