Dubai and Abu Dhabi have one of the most mature social-selling markets in the region — a genuinely multilingual, multicultural customer base that expects a professional-looking page, not just a bare link.
What sellers in the UAE actually need
Bilingual support matters more here than almost anywhere else in the region — a page that switches cleanly between Arabic and English (with proper right-to-left rendering, not a broken mirror of an English layout) covers a much wider slice of your actual audience. Cash-on-delivery ordering still matters even in a market with high card adoption, since plenty of buyers still prefer to pay when the product arrives, especially for a first order from a new seller.
A verified badge is worth using here too — UAE buyers are used to a certain level of polish from established brands, and a small trust signal on an otherwise unfamiliar seller's page closes real hesitation. Dynamic QR codes are also genuinely useful for sellers doing pop-ups at markets or events across Dubai and Abu Dhabi, where a printed code needs to keep working even as the page behind it evolves.
Build the page bilingual, keep cash-on-delivery as an option even alongside card payment, and treat trust signals as part of the design, not an afterthought.