WhatsApp Business's built-in Catalog feature is a genuinely useful starting point — free, simple, and it lives right where your customers already message you. But it has real limits once you're actually trying to grow.
Where Catalog falls short
There's no analytics — you can't see how many people viewed a product versus how many actually messaged about it. There's no way to run a single link across Instagram, TikTok, and a printed QR code that all lead to the same place. And an order still has to be manually confirmed back and forth in chat, with no structured order form capturing name, address, and quantity up front.
A dedicated bio page doesn't replace WhatsApp, it feeds it. A cash-on-delivery product block on your Linkaty page captures a structured, OTP-verified order (name, phone, address, quantity) before the conversation even starts, and a WhatsApp block still sits right next to it for anyone who wants to ask a question first. You get the analytics, the one shareable link across every platform, and the structured order — while keeping WhatsApp as the place real conversations happen.
Use Catalog if you're just starting out. Move to a real order page the moment you need to know what's actually converting.